Even during the festive season, our emergency response teams remain vigilant and ready to support our elders. On the night of 22 December, we received a distress call through the Support Elders Member App from our member Ms I. Banerjee, informing us that her husband, Mr S. N. Banerjee, also a member, had fallen and was bleeding profusely from the head.
Mr A. Shadhukhan, on night duty at our National Alarm Centre (NAC), immediately assessed the situation, activated a Code Yellow, arranged an ambulance, and alerted MCA Mr Sk Md Ali Hassan, who reached the residence within 15 minutes. Drawing on his army training in emergency first aid, the MCA promptly bandaged the wound to control the bleeding.
Our members’ son, visiting from the UK, chose to drive them to the hospital, so the ambulance was cancelled and the MCA escorted the family on his bike. Throughout, the NAC and our Command-and-Control Centre (CNC) remained closely involved. At the hospital, stitches were applied and scans conducted, after which Mr Banerjee was discharged. The MCA ensured the members were safely settled back home before leaving after midnight.
Such swift, coordinated responses enable us to attend to our members when it matters the most and reassure their families.

Kudos to Team Support Elders!

For any successful member outing, it is essential that our unique PACT (Professional, Adaptive, Comprehensive, Trustworthy) service delivery model functions seamlessly. Our recent day trip to the Boro Maa Kali Temple in Naihati was a fine example of multiple departments working together across planning and execution.
While the Enriching Cognitive Solutions (ECS) team was discussing the trip, Ms A. Naskar, one of our Care Integrators (CI), shared that she had contacts at a well-known hotel in the area. Given that queues for worship at the temple can often stretch over a kilometre, Ms Naskar leveraged her local connections to coordinate special permissions with the local police station and the puja committee, ensuring that our elders would not have to endure long waits.
Monitored by our Command-and-Control Centre (CNC), the vehicles, each staffed with Senior Logistics Managers (SLM), picked up our members and proceeded to Naihati as planned. At the temple, arrangements unfolded smoothly: our members were escorted through the VIP gate, bypassing a queue of over 250 devotees, and completed their puja within just 15 minutes. Wheelchairs were kept on standby throughout, should any member require additional support.
Following the puja, a wholesome meal awaited our members at the hotel, with a choice of vegetarian and non-vegetarian thalis, thoughtfully arranged through Ms Naskar’s contact.
Behind this smooth and enriching experience was a quiet but robust web of coordination between teams, systems, and processes, demonstrating how Support Elders’ organisational backchannels come together to deliver thoughtful experiences for our members.

Kudos to Team Support Elders!

On the request of a member’s daughter-in-law, our Care Integrator (CI) Ms S. Bal rescheduled her regular visit from morning to evening, as the member tends to feel drowsy in the morning due to her medication for dementia.

When Ms Bal reached the member’s home, she was waiting in the drawing room while the member went to the washroom. Suddenly, the attendant shouted for help. The member had slipped on the floor and was in a soiled condition.

While the attendant and the daughter-in-law were struggling to lift her, Ms Bal quickly stepped in. Drawing upon her training and experience, she locked her hands under the member’s shoulders and safely lifted her onto a chair within minutes. After the member was cleaned and settled, Ms Bal completed her scheduled tasks, including the cognitive exercises she conducts during every visit, before returning home.

The member’s daughter-in-law was deeply appreciative of Ms Bal’s timely and compassionate support.

Kudos to Team Support Elders!

Time and again, our team has demonstrated that healthcare is not the only aspect of eldercare. To deliver truly holistic care, our personnel are trained to respond to every kind of mental and physical exigency.
One of our members in Bengaluru, Mr B. K. Sanyal, an 85-year-old senior citizen, had been cheated out of Rs 50,000 by an agency that failed to deliver on its promise of a new apartment. Despite his repeated follow-ups over two and a half years, the agency neither provided the flat nor refunded the money.
When our team members Mr Raghunath A. R. and Mr M. Joseph A. learned about the situation, they immediately took proactive steps to resolve it. They approached the police authorities informally and worked tirelessly to negotiate with the agency. Within 48 hours, they successfully recovered Rs 40,000, bringing much-needed relief to our distressed member.
Once again, instead of being limited by conventional definitions of service, our personnel went above and beyond their call of duty to ensure member satisfaction—an inspiring example of manufacturing a win out of a lost cause.

Kudos to Team Support Elders!